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About

About The Wood Floor Store LLC

Free In-Home Estimate

Over 30 Years in the Industry

1-Year Labor Warranty

Free In-Home Estimate

Over 30 Years in the Industry

1-Year Labor Warranty

Hours:

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Man and his daughter standing beside the sign

Beautiful Floors and Deep Roots

The genesis of The Wood Floor Store LLC took place in 2000 when Jerry Hollis, a newlywed kid and college student, took a job at a small town flooring shop in Waynesboro, TN. After only a couple of months, Jerry found himself saddled with the full obligation of running the store when the manager suddenly resigned. He learned the ropes quickly and, in spite of all odds, the business survived. 


Two years down the road, with his business degree completed, Jerry felt he had the potential to plant and grow his own flooring business. He began searching for a place that had both a hometown feel and a larger demographic from which to pull in shoppers. Just 35 miles from his home in Tennessee, Jerry felt he found his answer. Florence would be the niche he was looking for. 


Visit us today or call us at (256) 363-8012 for a free in-home estimate.

A New Beginning

Stepping out on a wing and a prayer, The Wood Floor Store LLC opened in 2002 with a small storefront on Highway 72. With only one additional employee to answer the phone and help customers, almost every task was Jerry’s sole responsibility. He worked on the sales floor, managed the inventory, handled the bookkeeping and measured the jobs. 


Mostly, though, what he did was win over people. Dedicated to a philosophy that every customer was important and every customer was worth his time and personal attention, he resolved to make customer service the difference between his store and the one down the street. It was infectious. People wanted to buy from him. In two years' time, he had outgrown his building and it was time to move on.

Store lobby with two woman at the counter
Different beautiful hardwoods

Welcome to the Big Time ... Sort of

In February 2004, The Wood Floor Store LLC expanded its square footage as well as its staff into a much larger building down the street on Highway 72. Change was brewing on every front. It was both exciting and nerve-wracking, but it was a necessary step to keep up with the store’s momentum.


The store was blessed and flourished in spite of the economic downturn occurring across the country. Over the next several years, Jerry and his crew were able to establish a private label brand, WFS Wholesale, which offered hardwood and vinyl products at a great low price. The slow process of distribution began and the staff began adding retailers all over Alabama and Tennessee.

Change is Brewing

By 2013, both wholesale and retail had developed into thriving businesses, and both were preparing for expansion. However, a major unforeseen change was looming on the horizon.


The untimely death of Jerry’s father-in-law required him to leave the store and return to Collinwood, TN, where he was needed to help run his family’s sawmill and hardwood flooring manufacturing facility.


Although leaving behind the little store he had nurtured and grown was not part of his plan, he knew he could trust the staff he was leaving behind to help bring his vision for his store to its full potential.


That is exactly what happened. By carrying on the customer-first attitude that Jerry began in 2002, Laura and the wonderful staff at The Wood Floor Store LLC continued to press forward.

Tiles and backsplashes on display
Different sample of carpets

The New Wood Floor 'Superstore'

In 2024, the store you see today is the fruit of Jerry and the staff’s collective labor. The Wood Floor Store LLC is proud to offer a new and improved 7,000-square foot shows pace that houses everything from competitively priced instock selections to unique high-end options.


From residential and commercial carpeting to the latest trend in vinyl planks and tiles, the new store truly has something special to fit every person’s needs and budget. WFS Wholesale, our private label brand, has now expanded to retailers all across the Southeast region, and we are proud to offer beautiful wood and vinyl products at an unbeatable price point right here where it all started in Florence.


Today, with over a million square feet of inventory in stock, The Wood Floor Store LLC has become the largest locally and family-owned and -operated flooring store in the Southeast.

Meet Our Staff

Professional Service for All Your Flooring Needs

At The Wood Floor Store LLC, our secret is our staff. When you shop with us, you'll meet a delightful team of knowledgeable flooring professionals. You can depend on them to help you find the right flooring for your home or business, as well as prompt, careful installation.


Every installation we do is backed by our 1-year installation warranty. To learn more about making your home more beautiful with our flooring, please call us at (256) 363-8012 for a free in-home estimate.

Laura Gannon

Laura Gannon — General Manager/Sales

Laura has been in the floor covering business for over 30 years, most of which she has spent in management. She began her career in a small hometown flooring shop in Tennessee. Because of her hard work and attention to detail, she gradually worked her way into larger businesses. Due to her many years of experience, she is an invaluable team member at WFS. There isn’t a question about flooring that she doesn’t have the answer to!


She has been employed by The Wood Floor Store LLC since 2004. Laura’s duties include sales, managing installation and overseeing the daily operations of the store. Laura loves the experience of working one on one with you and helping make your dreams for your home a reality.


She has been married to The Wood Floor Store LLC warehouse manager, Virgil, since 2001.

Cassie Wallin — Senior Sales/Interior Design

Cassie started at The Wood Floor Store LLC in 2006 as an interior design intern with the University of North Alabama. Once she completed her bachelor’s degree, she came to work full-time as a kitchen/bath sales and design consultant. Over the years her duties have evolved with the company's needs, transitioning from cabinets and countertops over to flooring.


Cassie specializes in all aspects of design and loves helping you make the best choices for your home and circumstances. Her duties include job site inspections, estimating, ordering, and training sales staff. 


She and her husband, Jared, have a son, Riley, who keeps them busy when not in the office.

Cassie Wallin
Kasey
Tala

Kasey and Tala —Sales/Reception/Interior Design

Kasey joined our design/sales team in 2021. She acquired her interior architecture and design degree from the University of North Alabama in 2021. She and her husband, Sam, live here in the Shoals with their daughter Ida Jayne.


Kasey enjoys helping you find the right selections for your needs while also making your home beautiful. Her positive energy and attention to detail make her wonderful to work with.


Tala has been with us since 2021 and has been a true asset to the business. She has a vast background that makes her very detailed. She finished her interior design degree in May of 2021 and carries a Kitchen and Bath Certification under her belt. She is very personable and has a great eye.


In her free time, she enjoys traveling, reading, crafts, natural building and spending time with her daughter, Willow.

Steven — Wholesale Manager

Steven came to The Wood Floor Store LLC in 2007 with the heavy task of developing a wholesale division and private label brand. His enthusiasm for the job and dedication to task helped bring WFS Wholesale to life in a big way. Today our private label brand is available in retailers all over the southeast, and he believes the sky is our only limit!


Steven says he loves coming to work every day, and his ultimate goal is to help our retailers grow their businesses as we grow our own. 

Steven
Jennifer Wood

Jennifer Wood — Wholesale Customer Service

Jennifer joined our wholesale division in 2018. She assists Steven with processing orders, setting up shipments and assisting wholesale customers with any questions they may have.


Jennifer lives in Florence with her husband, son, and daughter.

Natalie Herren — Wholesale Customer Service

Natalie joined our wholesale team in 2023. Her duties include processing orders, setting up shipments and assisting our wholesale customers with any questions they may have. 


She stays busy outside of work with her husband and two children, Rylee and Kynidi.

Mary Turner
Virgil

Virgil — Warehouse Manager

Since 2004, Virgil has been the warehouse manager and resident handyman. In addition to overseeing deliveries, managing inventory and tending to general property maintenance, you may also see him on the showroom floor assisting customers with sales and products.


Virgil proudly served in the National Guard for eight years, and he has been married to our general manager, Laura, since 2001. 


His Pocket Bully, Dallas, is a constant fixture in the office.

Stan — Contractor Sales/Installation Oversight

Stan began his career in flooring in 2002 as an installer. Over time, the store grew and so did our needs. Stan came on in 2013 to work directly on contractor projects and assist them personally with their needs. In addition to this, his background in installation makes him a valuable team member for overseeing and assisting our installation crews. 


Stan lives in Waynesboro with his wife and children.  His lab, Ren, joins him regularly at work.

Stan
Marceleno

Marceleno, Chris and Nick

— Warehouse Associates

Warehouse associates handle all material that enters and leaves the premises. They work diligently to make sure all orders get out in a timely manner and handled with care. 


Marceleno lives in Florence with his wife and son.


Chris enjoys spending time with his daughter or on his motorcyle.


Nick lives in Florence with his wife and would be happy to talk sports with you.

Chris
Nick

Office "Therapy" Dogs

These girls spend their days napping and being loved on by the entire staff. 


Dallas is a Pocket Bully packed with energy.  When she isn't here at the store you can find her riding around with her owner, Virgil, making deliveries.


Wren, a chocolate Lab, is Stan's sidekick.  She enjoys duck hunting and being the family dog to the Reeves family.


About Us

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