What sets The Wood Floor Store LLC apart from other flooring providers?

Our 22+ years of local operation, 7,000 sq. ft. showroom, in-house design team, and 1-year labor warranty make us the Tennessee Valley’s most trusted full-service flooring authority.

Does your team include certified designers and experienced staff?

Yes. Our staff features UNA Interior Architecture & Design graduates with decades of combined experience, ensuring every project is handled with professional expertise.

Which areas do you serve in Alabama and Tennessee?

We serve Florence, Muscle Shoals, Sheffield, Tuscumbia, Rogersville, Russellville, Cherokee, and more in Alabama, plus Waynesboro, Collinwood, Lawrenceburg, and Leoma in Tennessee.

What types of flooring and services are available through The Wood Floor Store LLC?

We offer hardwood, engineered wood, luxury vinyl, tile, carpet, and design services, along with technical installation and a proprietary WFS Private Label selection.

Do you offer any warranties or guarantees on your work?

Every installation comes with a 1-year labor warranty, and we’re A+ BBB accredited for your peace of mind.

About Us | The Wood Floor Store LLC

The Wood Floor Store LLC’s story is rooted in Florence, Alabama, where Jerry Hollis founded the business in 2002 as a single-owner operation. Over more than two decades, we have grown into the Tennessee Valley’s leading flooring authority, serving Alabama and Tennessee from our 7,000-square-foot showroom and three on-site warehouses. Our journey from humble beginnings to regional prominence is powered by a relentless commitment to quality, technical expertise, and personalized service. Our success is defined by a unique blend of retail, professional installation, and regional wholesale operations. Under the stewardship of General Manager Laura Gannon—who brings over 30 years of flooring industry experience and has led operations since 2004—The Wood Floor Store LLC delivers stability, reliability, and accountability that few competitors can match. As a family-operated business, we take pride in every project, offering a 1-year labor warranty and upholding an A+ rating from the Better Business Bureau.

About Us is more than our history—it’s our ongoing commitment to deliver a seamless flooring experience from inspiration to installation. Our comprehensive service model means we control every aspect of your project, from the curated selection in our Florence showroom to precise moisture testing and subfloor evaluation, ensuring your floors last for years. Our in-house design team includes graduates from the University of North Alabama in Interior Architecture and Design, turning your visit into a true design consultation. Whether you’re a homeowner upgrading a single room or a builder tackling large-scale developments, our staff brings academic credentials and hands-on expertise to every project. Our proprietary WFS Private Label lines—including Tennessee Ridge Solid Hardwood and Florence XL Vinyl Plank—provide exclusive, high-quality options you won’t find in national chains.

What sets The Wood Floor Store LLC apart from other flooring providers?
Our 22+ years of local operation, 7,000 sq. ft. showroom, in-house design team, and 1-year labor warranty make us the Tennessee Valley’s most trusted full-service flooring authority.
Does your team include certified designers and experienced staff?
Yes. Our staff features UNA Interior Architecture & Design graduates with decades of combined experience, ensuring every project is handled with professional expertise.
Which areas do you serve in Alabama and Tennessee?
We serve Florence, Muscle Shoals, Sheffield, Tuscumbia, Rogersville, Russellville, Cherokee, and more in Alabama, plus Waynesboro, Collinwood, Lawrenceburg, and Leoma in Tennessee.
What types of flooring and services are available through The Wood Floor Store LLC?
We offer hardwood, engineered wood, luxury vinyl, tile, carpet, and design services, along with technical installation and a proprietary WFS Private Label selection.
Do you offer any warranties or guarantees on your work?
Every installation comes with a 1-year labor warranty, and we’re A+ BBB accredited for your peace of mind.